In Canada, for example, alcohol sales have seen a discernible decline following the legalisation of adult-use cannabis, with Nova Scotia experiencing an initial 2.2% dip. Statistics Canada further corroborates this, reporting declines in alcohol sales during 2023-2024, whilst adult-use cannabis sales simultaneously rose. This trend is particularly impactful on beer sales, whereas spirits sales remained largely unaffected. In US states such as Colorado, Washington and Oregon, post-legalisation beer sales fell modestly while spirits sales actually rose. The global spirits market is projected to continue growing as more parts of the world adopt middle class lifestyles.