Sept. 23 is a significant day in rock history. Besides being "The Boss'" birthday, it's also the day the world first heard David Bowie's hit song "Heroes" and the day an extraordinary Beatles rumor, still heard today, originated. 1977: David Bowie released the single "Heroes" from his 12th studio album of the same name. Industry Changes and ChallengesRock has many bizarre stories, but few are as strange as the one about Paul McCartney. 1969: Northern Illinois University's The Northern Star newspaper published a story claiming that Paul McCartney had died in a car accident three years earlier and was replaced by a look-alike.