Another 17% start watching on a free streaming service (usually YouTube). The survey also found that more viewers start watching on Netflix than any other streamer. (Image credit: Hub)More young viewers start watching on YouTube than on live TV. More than one quarter (26%) of viewers under 35 start watching on Netflix, and a fifth (18%) start with content on YouTube. Their data shows that in the battle against churn, earning the title of “TV default” is a potent weapon.