AMSTERDAM—Irdeto and Ateme revealed the strategic integration of the former’s TraceMark forensic watermarking solution within the latter’s end-to-end video delivery ecosystem during recently concluded IBC2025 convention. The move enables operators to embed Irdeto’s TraceMark forensic watermarking directly into the content within their secure headend, moving beyond component-specific deployment, they said. Embedding the technology into Ateme’s expanding portfolio covering transcoding, packaging and CDN, equips users with a streamlined path to adopting proven server-side watermarking. “At Ateme, we are committed to delivering solutions that not only meet but anticipate the evolving needs of our customers,” said Remi Beaudouin, chief of strategy of Ateme. “By integrating Irdeto’s TraceMark watermarking not just within our encoders, but across our broader end-to-end video delivery platform, we are giving our customers an effortless way to enhance their content security, without adding operational complexity.”