Nielsen’s monthly report of The Gauge, the media industry's leading snapshot of total TV and streaming consumption. Broadcast and cable combined to add a full percentage point in their share of total TV viewing over last month, representing a 19.1% share for broadcast and a 22.5% share for cable. Broadcast notched its largest share of TV since May as viewership climbed 1.1% on a monthly basis. Cable viewing represented 22.5% of TV watch-time in August, gaining 0.3 share points versus July. Like broadcast, cable viewing was strongest in the final week of the interval, primarily among 18-49 year-olds.