NEW YORK—Madhive has announced that the Fox Television Stations have joined its Live Sports Marketplace. In February of 2024 the ad software platform launched a local CTV marketplace for political advertising with the Fox Television Stations as an early user. With the new agreement, Fox Television Stations will leverage Madhive’s technology to give local advertisers access to its live sports inventory, including live NCAA college football games via FS1. “Starting with our exclusive local rights to the NFL on Fox, live sports have always been at the heart of the Fox Television Stations portfolio. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsorsFox Television Stations owns and operates 29 full power broadcast television stations in the U.S.