LOS ANGELES—A coalition of media companies, streaming services and other firms have launched the Automotive Streaming Council (ASC). This new group said it aims to bring together executives from across the streaming media, technology, and data landscape to establish guidelines, uphold ethical standards, and promote greater transparency and performance in streaming advertising for the automotive industry. As a self-regulatory body, the ASC said that it will operate as a collaborative forum focused on addressing key challenges facing automotive advertisers. By aligning on shared principles and responsible innovation, the council aims to create a healthier and more accountable ecosystem for all stakeholders. "The Automotive Streaming Council is a proactive step toward aligning the industry around principles that protect buyers, foster collaboration, and unlock streaming's full potential as a performance-driven channel."