AB InBev and Netflix have announced a multiyear global marketing partnership that the two companies are calling “unprecedented” in terms of its global reach and scale of sponsorship activations across AB InBev’s global portfolio of brands. The two companies did not disclose financial terms or the amount of advertising AB InBev would commit to the streamer. “Streaming is a social and shared experience — it’s an occasion where beer and entertainment come together,” said Marcel Marcondes, global chief marketing officer of AB InBev. Netflix and AB InBev also reported that they will also partner on co-branded campaigns around Netflix live events. AB InBev will also advertise during Netflix’s live NFL Christmas Gameday 2025.