The Federal Drug Administration requires drug companies to disclose the risks of their prescription drugs. “If that gets repealed…if they are able to accomplish that, the thing that investors need to be aware of is that before 1997 pharma advertising on TV was less than 1% now it is 9% so this would have a very profound effect on TV advertising," he explained. If advertisers had to list all those risks, it would be very difficult if not impossible for them to air 30 second ads. “You'd be talking one to two minute ads, which are just not practical for television,” he said. Others put the impact at much higher for news programming, which depends heavily on pharma ads.