“The underlying technology to do that is fundamentally the same—yes, we may have new codecs, different network structures bringing live video. While some low-profile events can be broadcast entirely in a cloud-based platform, the vast majority of live production is done in a hybrid on-prem and cloud architecture. Jon Wilson, the new CEO of Grass Valley, noted as much when discussing how customers are deploying Grass Valley AMPP, the company’s cloud-native live production platform. MXL is designed to enable seamless, real-time, in-memory exchange of video, audio and timed metadata between media functions within modern, software-driven, distributed media production environments. Andreas Hilmer, chief marketing officer for Lawo, says MXL advances a more open approach to IP-based media production.