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EN
YouTube, Disney, Netflix Remain on Top of Nielsen’s Media Distributor Rankings in August
['George Winslow']
Latest from Tv Technology
NEW YORK—Nielsen’s rankings of media distributors by their share of total TV viewing saw YouTube, Disney and Netflix remain the top three ranked companies in August as the start of the football season helped Disney and Fox increase their share of TV viewing.
The viewing impact from Fox affiliates contributed to a 14% monthly uptick, leading #6-ranked Fox to represent 6.7% of TV (+0.2 points).
(Image credit: Nielsen's Media Distributor Gauge)While the effects of a new football season will not be fully evident until September, its late-month impact was a clear indicator of what’s to come, Nielsen researchers reported.
Top-ranked YouTube gave up 0.3 share points and finished the month with a 13.1% share of TV.
Like Disney and Fox, both NBCU and Paramount were buoyed by gains across their broadcast affiliates as the two also benefited from the return of football.
['disney'
'fox'
'season'
'football'
'media'
'youtube'
'nielsens'
'remain'
'rankings'
'netflix'
'tv'
'distributor'
'affiliates'
'share'
'viewing']