Harpa supports cultural tourism in Iceland, which plays a key role in maintaining the country as a strong destination, says Svanhildur Konráðsdóttir, Harpa’s CEO. The CEO of Harpa at the Capital Area Tourism Conference today. In 2023, Harpa’s total revenue amounted to ISK 5.5 billion, including all tenants’ operations, ticket sales, and estimated conference fees. Tax revenue 15 times higher than operating contributionsIn 2023, Harpa welcomed around 1.2 million visitors, a number that continues to grow. The next step, she says, is to map out Harpa’s cultural and social impacts, which she admits is a more complex task but fully achievable.