Their appeal was made at the third annual staging of the Tourism Linkages Network’s Style Jamaica event, a fashion show featuring 14 Jamaican designers whose creations, the ministers agreed, could stand out against any of their international counterparts. This year’s event was also paired with the Tourism Enhancement Fund’s (TEF) new e-Chrismus Marketplace initiative, which is an online shopping marketplace showcasing a range of products from Jamaican designers and artisans. The Style Jamaica event also presented Jamaican participants with an international marketing avenue through an online shopping platform. This year’s staging therefore leveraged the growing online market trend even as it sought to develop authentic and unique shopping experiences that add value to the Jamaican tourism product. More news about JamaicaMEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications Division, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4924, Fax: 906-1729