The Seychelles Islands made its debut in the virtual events arena through its participation in the first 3D virtual wedding fair, The World of Weddings (TWOW) held from October 23 to October 25, 2020. The three-day Indian wedding fair attracted close to 2,000 attendees including specifically targeted end consumers interested in luxury, lifestyle, and wedding essentials as well as travel agents, tour operators and wedding planners with the perfect clienteles. The Seychelles Tourism Board, along with five partners, participated in TWOW with an interest of presenting the superb offerings of the destination for intimate weddings, celebrations, honeymoons, and family getaways. Hosted by the STB Team, the Seychelles virtual Pavillion showcased a myriad of wedding operators and service providers through this one-stop-shop platform, addressing some of the impertinent wedding woes brought about by the pandemic. The event reached its target audience through the extensive use of social media, primarily Instagram which saw an overall reach of over 2.7 million people, over 2.5 months, interested in Indian weddings both from India and other global locations.