Centara Hotels & Resorts, Thailand’s leading hotel operator, and Hua Hin Pearl Resort Company Limited, announced the signing of a Hotel Management Agreement (HMA) for Centra by Centara Cha AmBeach Resort Hua Hin. “We are delighted to be working with Hua Hin Pearl on the first Centara property in Cha Am,” said Thirayuth Chirathivat, Centara’s CEO. The coastal community of Cha Am is located within a few hours’ drive of Bangkok and about 30 minutes by car from Hua Hin, home to the iconic Centara Grand Beach Resort & Villas Hua Hin. Centra by Centara Cha Am Beach Resort Hua Hin is scheduled to open in April 2020. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology.