The talks center on acquiring a sizeable minority stake in the homegrown snack maker, one of India's strongest regional brands. Sources with knowledge of the discussions told ET that the Minneapolis-headquartered owner of brands like Pillsbury and Betty Crocker has approached Balaji's promoters with a proposal that could eventually lead to a controlling interest. General Mills had not responded to ET's queries at the time of publication. Balaji dominates the organised snack market in Gujarat, Maharashtra, and Rajasthan, with close to 65% market share in chips, namkeen, and bhujia in these regions. The company currently runs four plants and plans to double that count as it eyes national expansion.