As a result, more buyers are turning to the grey market to find rare, discontinued, or competitively priced Rolex watches. Since 1990, our goal has been to help consumers make informed decisions with practical tips for evaluating grey market sellers and understanding what to expect. Understanding the Grey MarketThe grey market, more precisely known as the Pre-Owned market involves authentic watches sold outside of official brand-authorized channels. The A&E Certified Pre-Owned DifferenceA&E Watches offers a transparent buying experience through our A&E Certified Pre-Owned process. If you’re considering your first grey market Rolex purchase, or just want expert insight before making a move, A&E Watches is here to help.