Ms* Gloom shape-shifts once more on new single ‘Hi, Society’. Opening the year with ‘Jinx!’ she then doubled down with the viral impact of ‘Something To Hold Onto’. Co-produced alongside producer Silent$ky (whose credits include Yung Lean and Bladee), ‘Hi, Society’ offers digital hypnosis. An entrancing return, the sonic saturation packs the song with ideas, allowing Ms* Gloom to remain at the absolute cutting edge. The self-directed clip takes the singer to the streets of New York, a homage to world of Millennial TV phenomenon Gossip Girl (from which the track’s name is derived).