And with #tradwife boasting more than 65 million TikTok posts showing an often-unattainable standard of domestic perfection, it’s perhaps no surprise that UK parents are struggling to keep up. Two in three parents feel pressurised to create picture-perfect food for their children, leaving 45% battling lunchbox guilt, new research reveals. “When you’re parenting it can feel like there’s a constant expectation to get it all 'right'," Helen says. “A simple, tasty sandwich, made with a bit of love, is all they need. “Forget the unrealistic expectations of rose petals and gift-wrapped sandwiches - we know busy parents simply don't have the time.