Apple crumble (29%) has been crowned the UK’s greatest nostalgic pudding of all time, followed by apple pie (22%). Brits are mad for pudding – especially apple crumble – but the nation’s nostalgic favourites like trifle are disappearing from restaurant menus and risk extinction in their traditional form, according to new research from Creams Café. (Image: Creams Cafe)Generational differences are clear: over-55s overwhelmingly prefer apple crumble (31%), while younger Brits aged 18–34 are fuelling a revival of jelly and ice cream (24%) as their nostalgic top pud. With restaurants failing to keep classics on menus, Creams Café – the UK’s largest dessert parlour – is stepping in to rescue them. Creams revealed its new Oreo Trifle Treat is currently its best-seller, alongside strong sales of the Pineapple Caramel Trifle Treat and Jelly & Ice Cream Sundae.