On average, Brits believe the whole process should last approximately 22 seconds per ball, enough time to savour the sweet, white chocolate taste and allow the right ratio of melting for its crunchy malt centre. (Image: Simon Jacobs/PinPep)As Maltesers White Chocolate makes its long-awaited arrival to supermarket shelves, it’s been revealed the best time to enjoy the treat is between 7-9pm, (22%), where Brits are most likely enjoying them in front of the TV (57%) or as an after dinner treat (20%). And it seems superfans will even take taste into their own hands, with viral TikTok trends seeing Brits attempt to make their own Maltesers White Chocolate treat by submerging the snack in milk before tucking in. Maltesers White Chocolate is now widely available in all main supermarkets, including independents, in treat bag, single and sharing bag formats. The new product promises to tantalisingly tease tastebuds with its combination of the classic Maltesers crunchy centre that consumers know and love, and a delicious thin layer of white chocolate, creating a perfectly sweet and uniquely Maltesers treat.