The Saturdays star, 36, watched as intergenerational models showcased a capsule collection, designed to be worn for years to come all in the name of sustainable fashion. “It’s such a special moment to be at the show to celebrate the Marques ‘Almeida collaboration with Dylon. It’s so important to look after your clothes because you can ensure you are keeping favourite pieces looking their best,” Rochelle said. 'As a brand, sustainability is at the heart of everything we do - from transforming waste into fashion to maintaining a transparent, local supply chain. And despite this, a whopping 99% are still regularly hitting 'add to cart' for brand new clothes.