Mark Zuckerberg Chairman and CEO of Meta Platforms (formerly Facebook, Inc.) | Meta Platforms (formerly Facebook, Inc.)Meta announced it will soon use user interactions with its artificial intelligence (AI) features to further personalize content and advertisements across its platforms, including Facebook and Instagram. The company said this change is part of an ongoing effort to make recommendations more relevant and efficient for over 1 billion people who use Meta AI every month. According to Meta, the new approach means that activities such as chatting with Meta AI about topics like hiking could influence what users see in their feeds, similar to how liking a Page or posting a reel currently does. For example, someone discussing hiking with the AI may begin seeing recommendations for hiking groups, posts about trails from friends, or ads for related products. "With tools like Ads Preferences and other feed controls, you can adjust the content and ads you see at any time," Meta stated.