And others said their phone sex sessions had been ruined when the broadband cut out. In the meantime, households are losing nearly 50 hours a year - more than a full working week - trying to fix their broadband. Ash Schofield, CEO of giffgaff, said: ‘’Our research shows just how frustrating and disruptive unreliable broadband has become in people’s everyday lives. The launch of giffgaff’s full fibre broadband provides a flexible and reliable option with no fuss and no compromise. Ditching bad broadband and switching to giffgaff could be the answer to a lot of people’s frustrations and is really simple to do.’’