The overhaul takes place against a backdrop of volatile macro-economic and geo-political conditions, such as the coronavirus pandemic, Brexit, and the implementation of tariffs, that have created supply chain disruptions. While these disruptions bring challenges, the good news is that many boards now recognize they must take an interest in the supply chain, argues Vaughan: :Supply chain officers who are successful will have a commercial lens. Success is not about optimizing a supply chain systemically with technology for the sake of the process. Joseph Joseph now ships stock to XPO Logistics’ third-party distribution center in Rugby, where the firm manages omni-channel fulfilment, warehousing, pre-retailing, and distribution services. The XPO team picks and packs the order in a manner that complies with the retailer’s requirements.