On Aug. 18, Vertical Aviation International (VAI) sent a powerful signal that it is serious about expanding its global appeal and influence: It announced the appointment of François Lassale as its next president and CEO. François Lassale, Vertical Aviation International’s next president and CEO. Vertical Aviation International is serious about expanding its global appeal and influence. The vertical aviation community needs to speak with one voice. He suggests making careers in vertical aviation more attractive and emphasizing cross-training.