Meta (META) will use its aggressive push into AI as another vector to collect information about its users and show them ads targeted to their interests across the giant digital advertising company's social media empire. Start chatting with Meta AI about hiking, and you may start getting recommendations for hiking groups, see posts from friends about trails, or get served ads for hiking boots, as Meta explained. What Meta describes as improving your recommendations, its critics would frame as an extension of sophisticated data surveillance. Meta, however, does realize that some conversations should be out of bounds as algorithmic fuel for targeted advertising. When users chat with Meta AI about sensitive topics, including their religious views, sexual orientation, political views, or health, the company says it won't use that material to show them ads.