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Mastercard Debuts Commerce Media to Deliver Targeted Ads From Payments Data
['Fintech News Singapore']
Fintech Singapore
Free Newsletter Get the hottest Fintech Singapore News once a month in your InboxMastercard is using its permissioned payments data to power a new global media network designed to deliver more precise advertising.
The platform, called Mastercard Commerce Media, combines transaction insights with Mastercard’s network of advertisers, publishers and consumers.
Commerce Media runs across Mastercard’s own channels as well as through banks and publishing outlets.
Mastercard Commerce Media is a natural extension of the trusted connections we’re known for and the work we already do across our unique suite of services.
That means we’re not just well-positioned to bring a full-scale commerce media network to life — we’re best-positioned.”said Craig Vosburg, Chief Services Officer at Mastercard.