The Kia K4 will undercut its rivals by more than £2,000 with prices starting at £25,995. The K4 is the Korean firm’s new C-segment hatchback, which replaces the old Cee’d, and will be rivalling the Volkswagen Golf, priced from £28,150. (Kia) (Charlie Raymond Kent)There will be three trims to choose from, with the entry-level ‘Pure’ model featuring equipment such as 16-inch alloy wheels, LED headlights, rain-sensing windscreen wipers and a 12.3-inch infotainment screen. The mid-level ‘GT-Line’ car bumps prices up to £29,995 and adds 17-inch alloy wheels, GT-Line exterior and interior styling, heated front seats and gloss black trim. The K4 rivals the Volkswagen Golf.