Riyadh - In a significant step toward supporting the digital transformation of Saudi Arabia’s labor market, SBR—a fast-growing Saudi startup specializing in AI-powered HR technologies—has signed a Memorandum of Understanding with Jisr, one of the Kingdom’s leading platforms for human resources and financial management. This strategic partnership aims to redefine recruitment processes by developing advanced solutions that enable companies to leverage accurate data and identify top talent more efficiently. The collaboration is set to reduce hiring time and costs, streamline procedures, and deliver more impactful outcomes. Founded by entrepreneurs Saleh Baarmah and Hamzah Bawazir, SBR was established to simplify recruitment using artificial intelligence. The platform shortens candidate selection and interview timelines, applies standardised criteria to minimise human bias, and promotes fairness in hiring.