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Chilean wines boom in Brazil as tariffs dampen US demand
['Thomson Reuters']
Kalamazoo | WKZO | wkzo.com
SANTIAGO (Reuters) -Chile’s wine exports to its top market of Brazil are booming, helping to offset a decline in sales to United States partly due to tariffs, according to export data and industry experts.
“We went from zero tariffs to 10%,” said Angelica Valenzuela, Wines of Chile’s commercial director.
In contrast, Brazil is booming, consolidating its position as Chile’s top export destination, with shipments jumping nearly 10% over the period.
She said Chile’s marketing strategy will now focus on strengthening the country’s image as a source of premium and sustainable wines.
Overall, Chile’s wine exports have remained steady in 2025.