We’re going to take over the world with this sort of thing,” Chris Fedor shared on the Wine and Gold Talk podcast. Atkinson, entering his second season as Cleveland’s head coach, isn’t just tinkering with an already historic offense (ranked second-best in NBA history last season). Atkinson’s vision is different: a continuous-flow offense with multiple actions that keeps defenses guessing. These challenges particularly energize Atkinson, according to Fedor: “One of the things that Kenny loves to do most is the mad scientist stuff. So when there are these situations that he has to navigate at the beginning of the year it makes him really, really dig in and it gets him really, really excited to see what he can come up with.”This scientific approach extends beyond game planning to film study.