One way they’re doing that is through other types of media – like film and television. The global success of Sony’s “The Last of Us” television series in 2023 spurred Hollywood studios and gaming publishers to greenlight the film and TV adaptations of popular videogame intellectual properties. “Call of Duty” is also expected to be adapted for the big screen in a Paramount Skydance production. EA already announced plans last year to partner with Amazon’s MGM Studios to produce a film based on its simulation role-playing game, “The Sims”. However, poor critical reviews for big titles and canceled projects hit the firm, leading to a three-way split of the company last year.