This playful and eye-catching layered cake features a plain sponge, strawberry jam, Squashies Strawberry & Cream flavoured filling and is covered in Squashies Strawberry & Cream frosting which has been flavour-matched to the much-loved sweets. It features an edible Squashies plaque as well as a mini bag of Squashies Strawberry & Cream, giving consumers the chance to decorate the cake at home. As part of Asda’s Tickled Pink campaign which supports Breast Cancer Now and CoppaFeel!, Finsbury Food Group will donate 10% of the proceeds from each Squashies Strawberry & Cream Celebration Cake sold until January 2026. Finsbury joins a host of household names taking part in Tickled Pink including Rubicon Sparling Rose Lemonade and Shreddies Raspberry & White Chocolate Cereal. Since launching in 1996, Asda’s Tickled Pink has raised over £90 million for breast cancer charities.