BOSH! launches eight new plant-based meals into Tesco

BOSH!, one of the UK’s most influential plant-based food brands, is rolling out its most ambitious range to date with eight new prepared meals and pizzas landing in Tesco stores nationwide from Monday 6th October. This is one of the largest branded plant-based launches the UK has seen in recent years and marks a major milestone for Henry Firth and Ian Theasby, the best-selling cookbook authors and co-founders of BOSH!. has become a household name:+1 million cookbooks sold3.5 million social followers+4 billion video views across its platformsThousands of free recipes shared onlineSix Sunday Times bestsellers, cementing Henry and Ian as the UK’s most successful plant-based authorsNow, BOSH! Inspired by recipes from their massively popular channels, each dish is plant-based, packed with protein and full of flavour. Over the years, we’ve listened to our audience, refined our recipes, and learned what makes plant-based food exciting.