Banijay Kids & Family, a global leader in children’s entertainment, behind hit shows such as Totally Spies! and Mr Bean: The Animated Series, today announces a new brand partnership with Lancashire Farm, bringing the iconic Mr Bean to fridges across the UK in a fun-filled on-pack promotion launching this October. Hannah Clarke, senior brand & marketing manager, Banijay Kids & Family says: “Mr Bean continues to deliver exceptional brand value driven by its broad family appeal and global recognition. Produced by Tiger Aspect Kids & Family (part of Banijay Kids & Family), Mr Bean: The Animated Series launched in 2002 and returned for a new, fourth season this year. Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.