Today Wembley Stadium connected by EE has announced a new multi-year partnership with PepsiCo, to become the Stadium’s Official Carbonated Soft Drinks & Crisps Partner until 2030. The purpose driven partnership is key in supporting Wembley Stadium to connect with its visitors and bring meaningful and memorable experiences to its fans across a variety of sporting, music and entertainment events. Both PepsiCo and Wembley Stadium are focused on supporting a vision for zero sugar and offering sustainable products that visitors can enjoy at their favourite events. Mark Lynch, stadium director, said: “This is another exciting announcement for Wembley Stadium, which demonstrates our commitment to elevating fans experience throughout the stadium. It makes them the perfect fit for Wembley Stadium.