Tia Maria, the renowned coffee liqueur, is launching a new on-pack promotion in collaboration with singer Sophie Ellis-Bextor. To participate, shoppers need to simply purchase a 700ml or 1L bottle of Tia Maria and visit tiamariacompetition.com with proof of purchase. Tia Maria’s “Shake Up The Taste” campaign aims to drive awareness around Tia Maria being the perfect coffee liqueur for the classic Espresso Martini recipe. And it’s not just Bradsell – consumers agree that Tia Maria makes for an unbeatable Espresso Martini with 63% favouring Tia Maria as the superior coffee liqueur for the cocktail. Speaking about the promotion, Sophie Ellis-Bextor said: “The Tia Maria Espresso Martini is my go-to cocktail – it’s stylish, fun and always feels like a treat.