Jack Daniel’s Tennessee Whiskey has today unveiled REVIVE LIVE, a bold nationwide campaign to help protect and celebrate the UK’s independent live music scene, which is facing some of the toughest challenges in its history. One-quarter of grassroots music venues (24.9%) are under threat of closure, according to a Music Venue Trust (MVT) report. Music Venue Trust also found that the number of primary and secondary touring circuits has been falling for over 30 years. In 2025, MVT and Jack Daniel’s have already hosted two tours, with The Hunna in April and the Fickle Friends in June. This partnership with Jack Daniel’s will help bring live music back to communities that have been missing out for far too long.