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Tom Daley launches range of DIY crochet and embroidery kits, exclusively for Hobbycraft customers
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Retail Times
Olympic champion, and crafting icon Tom Daley has teamed up with Hobbycraft, UK’s largest arts and crafts retailer, to design and launch a brand new Made With Love by Tom Daley range, exclusively available online and in-store from Thursday 2nd October.
The 11-piece collection celebrates Tom’s love of yarn crafts with a fun, animal and fruit inspired twist; featuring crochet kits that make dogs, zebras and giraffes, to positive slogan embroidery designs and fun iron-on patches.
While traditionally seen as a pastime of older generations, just 12% of over 75s favour crochet compared to other crafts.
Tom Daley comments: “Crafting has been such a big part of my life in recent years, it’s my way to relax and express myself.
For crochet beginners, Hobbycraft also offers one-to-one or group workshops, currently 20% off.