Airing on Amazon Prime to an audience of 25-35 year old Londoners throughout October, the advert taps into the quirks and challenges of city living — with Patch’s low-maintenance plants providing one less thing to worry about amidst the hustle and bustle of London life. Produced in partnership with leading creative consultancy Kindred Communications, the offbeat, irreverent commercial emphasises Patch’s values to an audience of young professionals – from house sharers to first-time homeowners – who are looking for an easy, hassle-free way to bring their space to life. Reinforcing the brand’s tagline, ‘Plants made easy’, the advert highlights the ease and reliability of Patch’s offering through quality, variety, nationwide delivery and aftercare. From first scroll to pride of place, the aim is to emphasise Patch’s position as the go-to brand for young professionals looking to green up their homes, whether they’re first-time plant parents or experienced gardeners. The advert stars customer favourites from Patch’s range of low-maintenance plants, which have friendly, accessible names and simple, easy-to-follow care instructions.