None
EN
It’s not Qantas that has the reputation problem, it’s marketers
['Hal Crawford', 'Mark Ritson', '.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar']
Mumbrella
And unlike most stupid Aussie brands, Qantas isn’t discounting its way to growth.
The share price has doubled over the very same three years that marketers have been boring us about Qantas being in deep brand trouble.
It’s not Qantas that has the reputation problem, its marketers.
A useless marketing professor in a bow tie from a former TAFE thinks they illustrate a lack of brand trust.
Marketers, it’s time to stop the stupid, stupid, stupid criticism of Qantas.