Cover charge – how restaurants are using the power of targeted promotions

Such promotions inevitably cause a hit to a restaurant’s bottom line; does it pay to prioritise covers over margins in this way? There’s an over effort on margins, margins, margins. As an industry we need to concentrate on customer, customer, customer, and cover, cover, cover. If you do a good job, the more customers will return.”There’s an over effort on margins, margins, margins. As an industry we need to concentrate on customer, customer, customer, and cover, cover, cover.