Morgan Stanley is preparing to bring cryptocurrency access to retail investors, starting with customers of its E-Trade platform. The Wall Street giant announced plans to roll out a crypto trading service in 2026 through a partnership with digital assets infrastructure provider Zerohash. The collaboration will enable Morgan Stanley to provide seamless crypto trading without needing to build the technology from scratch. Why Crypto Fits Into Morgan Stanley’s StrategyWealth management has become Morgan Stanley’s strongest business segment, generating nearly half of its total revenue in 2024. The addition of crypto trading via E-Trade could help Morgan Stanley attract a younger, tech-savvy demographic, while also offering existing clients more diversified investment options.