Sky is preparing to slash hundreds of jobs in the UK as the broadcaster continues to grapple with the shift away from satellite television towards streaming. But the pressure is mounting, with HBO’s Max service due to enter the UK market next year, ending Sky’s long-standing exclusivity on hit shows such as The White Lotus. Sky reported UK revenues of £11.2 billion and profits of £256 million in 2024, but its satellite business has been in steady decline. In the past two years, Sky has axed around 1,000 jobs linked to dish installation and 2,000 call centre roles, with three regional centres due to close. With competition intensifying and its core business shrinking, Sky now faces the challenge of cutting costs while convincing subscribers to stay loyal in an increasingly crowded streaming market.