As social media continues to weave itself into the fabric of daily life, the algorithms that drive engagement have come under fire for their potential to foster addictive behaviours. The Liberal Democrats are now calling for cigarette-style warnings on social media apps. As social media platforms increasingly rely on sophisticated algorithms to maximise user engagement, the potential for addictive behaviours has come under scrutiny. “Responsible social media marketing involves understanding the impact of algorithms on user behaviour. “The potential for addiction necessitates a critical examination of the legal and ethical frameworks surrounding social media algorithms.