The key anti-ageing ingredient in this formula is Shiseido's 'SafflowerRED Technology', and in the brand's clinical trials, the eye cream was proven to improve eye area sagging, dark circles and deep wrinkles in 32 women after just one week. The product also comes with a cooling roller tool to depuff the eye area and maximise results, reports the Mirror. After a few weeks, my eye area feels softer, smoother and more refreshed. Naturally, even with the discounted price, this Shiseido eye cream might still be a bit steep for some. If you're after a more budget-friendly option, give Olay Collagen Peptide24 Day Eye Cream a go, currently half price at Boots for £19, or this luxurious Clinique eye cream, now down to £26.25.