But they’re becoming normalized, now treated as a mainstream option by major investment firms and funds. Bowie Bond It’s worth asking why Bowie launched the bonds in the first place. The contemporary “resurgence” of securitized music catalogues includes deals involving The Beatles, Justin Bieber, and Lady Gaga, artists who are as much brands and commodities as they are performers. At its core, selling securitized music catalogues is just another form of selling intellectual property — property embedded in cultural, economic, and legal regimes that turn artistic output into exchangeable assets. The Bowie bond was once an oddity, but today it is an ordinary instrument.