NHS brings in new 'three appointment' rule all GP surgeries must followThe new rule is being implemented in Stoke-on-Trent, Staffordshire and the rest of EnglandView 2 Images GP surgeries across the UK must now adopt the "three appointment" ruleGPs are being made to bring in a new 'three appointment rule'. Jess' Rule is a new law being implemented in England across the NHS from today (September 23) to help diagnose illnesses sooner and prevent avoidable deaths. ‌It is named after Jessica Brady who died from cancer aged 27 in 2020 after having around 20 GP appointments where her symptoms were not recognised or diagnosed correctly. Jess’ mum Andrea Brady said: "Jess lived for just three short weeks following her terminal cancer diagnosis. It has taken nearly five years to bring about Jess’ Rule.