!”Ahead of the Paris 2024 Olympic Games, Flavor Flav signed a five-year sponsorship deal with the US women’s and men’s water polo teams. The IOC says that 90 percent of that revenue goes toward the Olympic Games, athlete development, and the Olympic Movement, which encompasses the IOC, the International Sports Federations, and the National Olympic Committees. “They use rhetoric to say that the National Olympic Committees pay for gold medals. Koehler emphasized that athlete pay is not the only issue. “The IOC Athletes Commission is required to sign the Olympic oath, which is a condition where you have to support all decisions of the IOC.